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About

About Us

Building Iconic Pools,
One Backyard at a Time

Iconic Pools & Spas was founded by twin brothers Matt and Chris Conrad, who bring over 30 years of combined experience in pool construction, remodeling, and repair. From their early beginnings in Folsom, California to establishing their dream business in San Tan Valley, Arizona, their journey has always been about delivering lasting quality and stress-free pool ownership.

Specializing in new pool construction, pool resurfacing, deck repair, and state-of-the-art equipment installation, our team is committed to honest communication and reliable service. We proudly serve Phoenix, Scottsdale, Gilbert, Chandler, and surrounding areas — helping homeowners bring their backyard visions to life.

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  • Custom Pool Construction designed to fit your lifestyle and space
  • Expert Pool Repair & Remodeling that restores beauty and function
  • Advanced Pool Equipment & Automation for efficiency and ease
Why Choose Us

Quality & Experience
You Can Trust

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Integrity First

Every project is built on honesty and transparency.

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Quality Craftsmanship

Only proven materials and techniques are used.

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Customer Commitment

Your satisfaction and our commitment drives everything we do.

Choosing Iconic Pools & Spas

Unlike large pool companies that treat projects like numbers, we provide personalized service and hands-on expertise. Every homeowner we work with receives direct communication and tailored solutions, ensuring their pool is not only beautiful but also built to last.

Whether it’s a brand-new pool design or upgrading outdated equipment, we approach each project with the same dedication to excellence. From Scottsdale to San Tan Valley, our goal is to deliver results that exceed expectations.

Licensed & Insured Professionals

Family-Owned Arizona Business

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Insured & Licensed

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Years of Experience

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Top Brand Partners

Experienced Leadership, Family-Owned Care

Meet the Team

Chris Conrad | Matt Conrad

Simple, Transparent, and Stress-Free

Our Process

01

Consultation

We start by listening to your needs, measuring your space, and creating a design that fits your lifestyle and budget.

02

Construction & Remodeling

Our licensed team handles everything from excavation to equipment installation, using only trusted brands like Pentair, Jandy, and Hayward.

03

Final Touch

We ensure your pool is clean, functional, and ready to enjoy — then provide ongoing support for repairs, automation, and seasonal maintenance.

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